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University of the Arts London

Verfremdungseffekt: Towards a critical Graphic Design education


The university has become so professionalised that students are becoming consumers rather than thinkers. This article proposes a new graphic design education that develops Bertolt Brecht’s ‘estrangement’ or ‘alienation’ effect to establish an analogy between Graphic Design and Epic Theatre. It is an attempt of presenting an often-neglected view of the Graphic Design practice, evidencing how education must be de-contextualised and deconstructed to move away from this current structure. 


Brecht, Graphic Design, uniform society, verfremdungseffekt, epic theatre


Author Biography

Francisco Gaspar

Francisco Gaspar is a 2nd year Portuguese student on the BA (Hons) Graphic and Media Design course at London College of Communication. 


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